From concept to working hardware.
We are an end-to-end hardware engineering partner for companies in Indonesia. Firmware, electronics, mechanical design, IoT and edge AI, delivered by one accountable team.
Services
The full hardware stack, under one roof.
From initial concept to a prototype ready for stakeholder review, we cover every discipline in-house, so there is no coordination between separate vendors.
Embedded Systems & Firmware
Microcontroller programming, RTOS and bare-metal firmware on STM32, ESP32, RP2040, Arduino and more.
PCB Design & Electronics
Schematic design, PCB layout and component selection through to production-ready files, single to multi-layer.
Mechanical Design (CAD)
Enclosures, brackets and structural parts, from concept to production-ready files with the right tolerances and materials.
3D Printing
Rapid physical prototypes. FDM for fast iteration and resin for fine detail, including finishing and post-processing.
IoT Integration
Device-to-cloud connectivity, MQTT, REST APIs and monitoring dashboards over WiFi, BLE, LoRa and GSM/LTE.
Edge AI
AI models that run on the device itself, with low latency, no cloud dependency and data that stays on-premises.
AI Integration
Conversational AI, voice assistants and LLMs built into physical products.
Assembly & Testing
Soldering, assembly and thorough testing, including burn-in tests and documented test results.
Selected Work
Concepts we have turned into working systems.
Angklung robot, HVAC controller, edge AI analytics, GPS tracker, AI customer service robot, ATM vandalism alarm and smart parking.
Why TangibleIdea
A dedicated hardware engineering team, not a digital agency with a hardware side.
Connecting a sensor to the cloud is straightforward. Designing a system that stays reliable in the field, from component level to full system integration, is where engineering depth matters.
Industries we have served
Engineering-led
Every project is approached as an engineering problem, not module assembly. We account for trade-offs, physical constraints and manufacturability from day one.
Hardware and software, one team
Firmware, PCB, enclosure and application integration are handled by the same team. One point of accountability, faster iteration, fewer integration gaps.
Transparent scope and cost
Scope, timeline and cost are agreed up front, and you receive regular progress updates without having to chase them.
Aligned with your objectives
We engage with the business goal behind the specification. If there is a better technical approach, we will recommend it.
STM32, ESP32, RP2040, AVR, FreeRTOS, bare-metal, USB, I²C, SPI, UART, CAN
KiCad, Altium, power electronics, sensor integration, signal conditioning, EMC-aware layout
MQTT, REST API, BLE, LoRa, GSM/LTE, web dashboards, mobile companion apps
How We Work
A clear process from first conversation to handover.
Discovery
A complimentary consultation to understand your requirements, scope and objectives. No technical specification is needed. A clear description of the problem is enough.
Proposal & quotation
We prepare a technical plan, timeline and transparent cost estimate. No hidden costs.
Development
Hardware and software are developed in parallel, with regular progress updates by email or messaging.
Verification
Every prototype is tested before handover for functionality, robustness and performance against the agreed specification.
Handover & documentation
The prototype is delivered with technical documentation, source code and a user guide.
Start a Project
Ready to turn your concept into working hardware?
Schedule a complimentary consultation. Tell us about your project and we will help define the most sensible first step.
Response within 1 business day. Complimentary consultation, no obligation.