About
Closing the gap between concept and working hardware.
We exist to take an idea from a requirements document or a whiteboard to a device that works in your hands.
Our Story
Built to remove the friction in hardware development.
TangibleIdea was founded after seeing the same pattern repeatedly: organizations with strong hardware concepts stalling at technical execution. Separate vendors did not coordinate, responsibilities fell between them, and time ran out before the first prototype was ready.
We built TangibleIdea to solve that problem: one team that covers the entire hardware stack (firmware, PCB, mechanical, IoT, edge AI and AI integration), so you do not have to coordinate between vendors.
We are based in Jakarta and work with companies, startups, SMEs and independent inventors to turn their concepts into prototypes that work.
5+
Years of experience
15+
Projects delivered
7
Industries served
1 day
Response time (business days)
Our Principles
How we work.
Function first
A good prototype is one that works. We do not consider a project complete until every function performs to the agreed specification.
Fast iteration
We work in short build-test-learn cycles. A simple prototype you can test this week is worth more than a perfect design that takes three months.
Genuine collaboration
You are involved throughout, not just at handover. We communicate openly and are available for discussion at every stage.
Candid about constraints
If your concept faces technical challenges, we tell you at the outset, before you have paid anything. Long-term trust matters more than any single project.
Who We Work With
Who do we work with?
We are a fit for organizations with a hardware initiative but no in-house engineering team, or with a team that needs additional capacity for a specific project.
Enterprises
Needing IoT, edge AI or custom devices without a dedicated internal R&D team
Startups
Needing a hardware MVP for validation or investor presentations
SMEs
Looking to automate processes or build electronics-based products
Inventors
With a patent or concept that needs to be engineered into reality
Start a Project
Ready to turn your concept into working hardware?
Schedule a complimentary consultation. Tell us about your project and we will help define the most sensible first step.
Response within 1 business day. Complimentary consultation, no obligation.